Where would be without social media? How would you show all our friends what we had for lunch? How would people like the photo of your dog with its head stuck in a flower pot? Before you click away in disgust at my geriatric, prehistoric, anti-technology stance, this is not the case. In fact the topic of this blog is in fact a new social media app that I have been using. Beme
What is Beme? For the uninitiated, which is likely many, a quick potted history of Beme. Beme is a social media platform created by former Tumblr chief engineer, Matt Hackett, and Youtube star/filmmaker, Casey Neistat. Launched in July 2015 for iOS, with and Android version in the works, the app offers users to step back from the highly editised representations that many individuals present to the world via current social media apps. Initially the app was called Be Me, but had to change its name due to conflicts with another company, which is a shame as this is what is at the heart of the app.
‘How does Beme work?’ I hear you ask. Well, to post a beme, which is a four second video, you simply hold the screen camera of your iPhone up to something, a wall, your chest, or use your fingers. This activates the proximity sensor in you phone and switches on the front camera leaving your screen blank while you film. When you are done the video is automatically uploaded to your profile for fellow Bemers to see. There is no option to edit, or reshoot, or even frame. It is raw and real. Bemes shot in the same location or in quick succession will link together to form short narratives, similar to Snapchat Stories.
Now I know this will not be for everyone, but I am loving it. It is unobtrusive and does not interfere with what I am doing, whether that is lunch with friends or just strolling about. It is not possible to see how many followers others have or know how many views they have had, so there is no competitive nature, that is so rife with the likes of Facebook and Twitter. I for example as of writing, having been using Beme for about two weeks 609 people have watched my bemes for a total of just over 12 and half hours. I have know way of knowing if that is a lot, or how that compares to others, and I don’t care. In fact, the only way to let someone know you appreciate their stuff is to take a quick reaction selfie as you watch their feed. As a side note most of my reactions come from some crazy Swedish guy with a skull tattoo on his hand. He just smiles in them.
As for watching and following, for the most part I just watch random bemes, although I follow a few specific people whose bemes have caught my attention, and what you get is a glimpse into people’s lives. Once you have watched someone’s beme it is then gone from your feed and you cannot watch it again. It is gone and fleeting, blink at you might miss it.
And this is what I love about Beme, social media without the judging, without the time consuming process of editing and re-shooting everything, sharing snippets and moments. Sometimes I’ll just film bits of my day as I go about my business, other times I might spend a day quoting films, on one occasion I put on a puppet show. The point is it doesn’t matter what you do the pressure is off.
Unfortunately that may be the exact reason it never catches on. For the most part social media users crave the attention that likes, follows and retweets garner. Taking part in some narcissistic reality game. I don’t know that Beme will ever challenge the giants of social media, but I like it for its quirky, offbeat nature and would recommend you give it a whirl.
Don’t forget to like/share/comment/pin/follow if you enjoyed this blog.
Click to go to Beme website and find me and add at https://beme.com/anonymousjakob